Portfolio

The work.

6+ clients served since 2023. Four are documented here in full — the rest are not publicly listed by client request. Every outcome shown is verified. No invented case studies, no inflated results.

Community & Nonprofit

Islam in Seattle

Faith Community Organisation — Pacific Northwest chapter of a globally organised network present in 200+ countries

View live site
3+ years in active productionPart of a global network in 200+ countriesZero manual content updates required post-launch

The Situation Before

An outdated website untouched for years — broken pages, no mobile optimisation, no events integration. Community events lived in a Google Calendar no one knew to check. Prayer times either absent or manually updated. No clear path for interfaith visitors, school groups, or journalists to arrange a visit. Key community resources scattered or missing entirely. No high-traffic seasonal content for the year's busiest search period.

What Was Built

✓ Google Calendar API Integration (custom plugin)

Live event sync from the organisation's existing Google Calendar. Administrators manage events once. The website updates automatically. Recurring weekly events display correctly. Past events auto-remove. Built with the Google Calendar API, a custom WordPress plugin, and performance caching.

✓ Automated Prayer Times Widget

Calculates all five daily prayer times based on the location's coordinates and the organisation's specific calculation method. Updates automatically every day. Zero manual input required after launch. Displayed on both the homepage and a dedicated times page.

✓ Visit Request System

Structured intake form for interfaith visitors, school groups, and media. Collects visit purpose, preferred dates, and group size. Routes to the correct contact. Reduced friction for visitors; gave the organisation advance notice to prepare.

✓ Community Resource Architecture

Clean, explained navigation to key member portals, programme registrations, and community services. Full interfaith visitor section. Dedicated humanitarian partnership section serving the local area.

✓ Seasonal High-Traffic Content Hub

Time-sensitive programming, schedules, educational content, and community events — built and optimised for the year's highest-traffic seasonal search period. Content pulls live from the calendar integration.

Tech Stack

WordPress · Custom theme · Google Calendar API (custom plugin) · Custom JavaScript prayer times widget · Contact Form 7 · Plugin audit (50+ evaluated) · Image optimisation · Caching · Fully responsive

The Outcome

Community members find accurate information automatically — no manual updates by administrators. Visitors and interfaith guests have a clear path to arrange a visit. The site has been running continuously in production for over three years.

Professional Services

Sial CPA

Sial CPA — Barrie, Ontario

View live site
Pricing published openly4 service tiersBooking built into the page

The Situation Before

Bookkeeping is sold as a commodity online. Every firm site in the category says the same three things — experienced, reliable, personalised — and none of them publish a price. A prospect comparing four firms cannot tell them apart without booking four calls, so most book none. The practice had a real specialism worth paying for (inventory, multi-channel sales, and payout reconciliation for product-based businesses) and no way for a prospect to see it before a discovery call.

What Was Built

✓ Published Flat-Fee Pricing

Four tiers — Essentials through to a complete finance function — with the monthly fee stated on the page. Removes the single largest reason prospects abandon accounting firm websites, and disqualifies mismatched leads before they reach the calendar.

✓ Niche-First Positioning

Built around product-based businesses specifically: retail, restaurants, cafés, markets, Shopify stores, clinics, and trades. Shopify and ecommerce accounting, payout reconciliation, and inventory costing are treated as named services rather than buried under "bookkeeping".

✓ Sample Management Report

A worked example of the monthly deliverable, on the page. Prospects can see exactly what arrives each month before committing — the most common unanswered question in the category.

✓ On-Page Consultation Booking

Calendly integration for a free 30-minute consultation, reachable from every section. No contact-form round trip between interest and a booked call.

✓ Compliance & Credential Surfacing

CPA-CGA, ACCA membership, and QuickBooks Online Advanced ProAdvisor certification presented where they carry weight. HST/GST compliance, cleanup and catch-up work, and QBO migrations given their own service treatment.

Tech Stack

Static site architecture · Netlify · Calendly integration · Structured service and pricing pages · Mobile-first · SEO-structured

The Outcome

The three questions that used to consume a discovery call — what does it cost, do you understand my kind of business, and what do I actually receive each month — are all answered before the prospect books. Delivered and live at sialcpa.com.

Agriculture & Direct-to-Consumer

ScapeGoats Farm

ScapeGoats Farm — Snohomish, Washington (Jalal's own venture)

View live site

ScapeGoats Farm is Jalal's own venture, built with a friend — included because it demonstrates the same standards applied to client work. He owns the outcomes the same way a client owns theirs. He builds what he sells.

354-day subscription modelNationwide cold-chain deliveryFull cost breakdown published

The Situation Before

Qurbani is bought as a wire transfer. A family sends money to an organisation overseas and receives a confirmation message some days later. There is no animal they can point to, no proof of how it was raised, and no relationship with the thing being sacrificed — which is the part the practice is actually about. The category runs entirely on trust in a process nobody can see, and no competitor was willing to show it.

What Was Built

✓ Year-Long Subscription Model

A 354-day programme priced at $3,500 total — $500 deposit plus $300 per month, from one Eid to the next. Framed on the page as less than $10 a day, which is the number that makes the decision tractable for a family.

✓ Published Cost Breakdown

A complete line-item budget, including the owner margin, published openly. In a category built on opacity, showing the margin is the differentiator — it converts the price from a claim into an audit.

✓ Documented 354-Day Journey

Families name their goat and follow it through weekly photographs, monthly video calls, and farm visits. A journey book is delivered after processing. The relationship with the animal is the product; the meat is the deliverable.

✓ Dual Fulfilment Paths

Nationwide insulated cold-chain delivery with ZIP-code-aware service selection across the continental US, or an on-farm self-harvest option for Washington families who want to perform the slaughter themselves.

✓ Religious Foundation Section

Sunnah-compliant slaughter protocol documented explicitly. For this audience the theological question is a purchase blocker, and answering it properly on the page is worth more than any trust badge.

Tech Stack

Next.js · Image optimisation · Subscription pricing model · ZIP-code delivery logic · WhatsApp reservation flow · Instagram integration · Fully responsive

The Outcome

Premium animal husbandry and religious authenticity positioned against commodity Qurbani services, with radical pricing transparency as the wedge. Running live at scapegoatsfarm.com.

Nonprofit Organisation

MKASEA — MKA Seattle

MKA Seattle

View live site
40% reduction in admin workloadSingle source of truth for 50+ projects

The Situation Before

Fragmented communication across 50+ concurrent projects, complex reporting needs, and distributed team access requirements. No single source of truth for project status.

What Was Built

✓ Admin Dashboards

Visual progress metrics and project status tracking for 50+ ongoing initiatives.

✓ Role-Based Access Controls

Tiered access for regional coordinators, team leads, and administrators.

✓ Automated Reporting

Custom post types generating structured reports with visual metrics. Reduced manual reporting overhead.

Tech Stack

WordPress · Custom theme · Custom post types · Role-based access · Mobile-responsive for field teams

The Outcome

40% reduction in administrative workload. Single source of truth for 50+ ongoing projects. Distributed team now operates with consistent data.

Concept Builds

6 unsolicited studies. Not client work.

Phase 0 of our process is research that happens before any client contact. Sometimes it produces a complete build. These are design studies of real businesses we have not pitched, worked for, or been engaged by — built from public information, served noindex, kept out of our sitemap, and taken down on request.

View concept builds

You've built something worth promoting.
Let us make sure the internet knows it.

Start a projectBook a free call