Portfolio

The work.

6+ clients served since 2023. Three are featured here in full — the rest are not publicly listed by client request. Every outcome shown is verified. No invented case studies, no inflated results.

Community & Nonprofit

Islam in Seattle

Faith Community Organisation — Pacific Northwest chapter of a globally organised network present in 200+ countries

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3+ years in active productionPart of a global network in 200+ countriesZero manual content updates required post-launch

The Situation Before

An outdated website untouched for years — broken pages, no mobile optimisation, no events integration. Community events lived in a Google Calendar no one knew to check. Prayer times either absent or manually updated. No clear path for interfaith visitors, school groups, or journalists to arrange a visit. Key community resources scattered or missing entirely. No high-traffic seasonal content for the year's busiest search period.

What Was Built

✓ Google Calendar API Integration (custom plugin)

Live event sync from the organisation's existing Google Calendar. Administrators manage events once. The website updates automatically. Recurring weekly events display correctly. Past events auto-remove. Built with the Google Calendar API, a custom WordPress plugin, and performance caching.

✓ Automated Prayer Times Widget

Calculates all five daily prayer times based on the location's coordinates and the organisation's specific calculation method. Updates automatically every day. Zero manual input required after launch. Displayed on both the homepage and a dedicated times page.

✓ Visit Request System

Structured intake form for interfaith visitors, school groups, and media. Collects visit purpose, preferred dates, and group size. Routes to the correct contact. Reduced friction for visitors; gave the organisation advance notice to prepare.

✓ Community Resource Architecture

Clean, explained navigation to key member portals, programme registrations, and community services. Full interfaith visitor section. Dedicated humanitarian partnership section serving the local area.

✓ Seasonal High-Traffic Content Hub

Time-sensitive programming, schedules, educational content, and community events — built and optimised for the year's highest-traffic seasonal search period. Content pulls live from the calendar integration.

Tech Stack

WordPress · Custom theme · Google Calendar API (custom plugin) · Custom JavaScript prayer times widget · Contact Form 7 · Plugin audit (50+ evaluated) · Image optimisation · Caching · Fully responsive

The Outcome

Community members find accurate information automatically — no manual updates by administrators. Visitors and interfaith guests have a clear path to arrange a visit. The site has been running continuously in production for over three years.

E-Commerce & Community

Talk Before Wicket Cricket

Jalal Shams (Jalal's own venture)

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Talk Before Wicket is Jalal's own venture — included because it demonstrates the same standards applied to client work. He runs a live e-commerce store, manages coaching subscriptions, and owns the outcomes. He builds what he sells.

3× revenue growth60% mobile usersCoaching from $124.50–$549/month

The Situation Before

Cricket is growing in the US but enthusiasts had no single platform for coaching, gear, and community. The market was fragmented across disparate social media posts, local clubs, and international suppliers with no US-native hub.

What Was Built

✓ Full E-Commerce Engine

Product catalogue with cricket gear, apparel, and accessories. Mobile-first design — 60% of users access via mobile. Multi-currency support. SEO-optimised product pages.

✓ Tiered Coaching Subscriptions

Online coaching: $249/month (weekly video sessions, personalised drills, video analysis). In-person coaching: $549/month (Monroe, WA and Snohomish County). Annual prepayment discount. Subscription management.

✓ Community & Content Platform

Member dashboards. Event RSVPs. Tutorial library. Podcast and YouTube integration. Social media connectivity across Twitter, Instagram, YouTube, Spotify, and Apple Podcasts.

Tech Stack

Shopify · Custom theme · Subscription app · Mobile-first design · SEO-optimised product architecture

The Outcome

Tripled revenue with tiered coaching plans. 60% of users access via mobile. Coaching subscriptions range from $124.50–$549/month.

Nonprofit Organisation

MKASEA — MKA Seattle

MKA Seattle

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40% reduction in admin workloadSingle source of truth for 50+ projects

The Situation Before

Fragmented communication across 50+ concurrent projects, complex reporting needs, and distributed team access requirements. No single source of truth for project status.

What Was Built

✓ Admin Dashboards

Visual progress metrics and project status tracking for 50+ ongoing initiatives.

✓ Role-Based Access Controls

Tiered access for regional coordinators, team leads, and administrators.

✓ Automated Reporting

Custom post types generating structured reports with visual metrics. Reduced manual reporting overhead.

Tech Stack

WordPress · Custom theme · Custom post types · Role-based access · Mobile-responsive for field teams

The Outcome

40% reduction in administrative workload. Single source of truth for 50+ ongoing projects. Distributed team now operates with consistent data.

Coming Soon

We also build spec sites for prospective clients as part of our research-first process. Concept builds will be listed here, clearly labelled, as they are completed.

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