How It Works
Nine phases.
No guesswork.
From the first research search to the 30-day post-launch report — here's exactly how every engagement works. Every phase documented. Every approval gated. Nothing built without your sign-off.
Phase 0
Business Intelligence Research
- Full business audit using publicly available data
- Competitor analysis: minimum 3 competitors + 1 industry leader
- Keyword landscape mapping: head terms + long-tail + question-based
- Google Business Profile assessment
- Revenue gap estimation with calculation methodology
- Digital presence scoring across 8 dimensions
What you experience: No client involvement needed. We research independently.
Phase 1
Gap Analysis & Consultant Report
- Digital Presence Score across 8 dimensions (1–10 each)
- Competitor landscape with quality ratings and gap analysis
- Conservative revenue impact calculation
- Recommended pages and features — with reasoning
- What is explicitly NOT recommended (and why)
- Proposed pricing with ROI justification
What you experience: You review the report and approve the direction before anything is built.
Phase 2
Stack & Scope Decision
- Framework selected based on content type, SEO needs, interactivity
- CMS decision: required or not, which system fits
- Full scope document: every page, every feature, every exclusion
- Performance budgets locked in: Lighthouse targets, LCP, CLS, INP
- Timeline confirmed in weeks per phase
- Package tier finalised
What you experience: Every deliverable documented in writing. You approve before development starts.
Phase 3
Brand Identity
- Color palette derived from competitor gap analysis + industry psychology
- WCAG AA contrast validation on all combinations
- Typography selected by brand archetype
- Voice & tone defined: 3 adjectives, 3 never-say phrases, tone archetype
- Sample headline written in the approved voice
- Brand guide documented in BRAND_GUIDE.md
What you experience: You review the brand direction and approve before any design begins.
Phase 4
Sitemap & Content Architecture
- Complete sitemap with paths for every approved page
- Content brief per page: primary keyword, H1, meta title/description
- AEO targets: questions each page answers for AI engines
- Internal linking strategy
- Schema markup plan per page type
- Sections in order with copy direction for each
What you experience: You review every page brief before a line of code is written.
Phase 5
Development
- Build exactly what was approved — nothing added, nothing removed
- Lighthouse 95+ performance target enforced during development
- Server Components by default — minimal client-side JS
- All images: WebP/AVIF, explicit dimensions, blur placeholder
- Security headers configured from day one
- TypeScript strict mode — no any types, explicit return types
What you experience: Regular progress updates. You can review at any stage.
Phase 6
QA & Pre-Launch Audit
- Lighthouse audit: Performance, SEO, Accessibility, Best Practices
- Cross-browser: Chrome, Safari, Firefox, Edge
- Mobile: tested at 375px, 390px, 414px (iOS + Android)
- All forms tested end-to-end with real email delivery
- All links verified (internal + external)
- Schema markup validated via Google Rich Results Test
What you experience: You review the full audit before authorising launch.
Phase 7
Launch
- Domain connection and DNS configuration
- SSL certificate provisioning
- Vercel deployment with edge CDN
- Google Search Console submission
- Sitemap submission
- Redirect rules configured (if migrating from old site)
What you experience: You explicitly authorise go-live. Nothing is published without your sign-off.
Phase 8
Handoff & Portfolio Capture
- Full documentation: logins, CMS guide, content update instructions
- Environment variables documented and handed over securely
- Repository access transferred (if applicable)
- Case study captured for Social Dense portfolio
- Recommendations for next 90 days
What you experience: Everything you need to run the site independently — or continue working with us.
Phase 9
30-Day Post-Launch Report
- Real Google Search Console data: impressions, clicks, average positions
- Core Web Vitals from real-user monitoring
- Technical health check: crawl errors, indexation status
- Top-performing pages and queries
- 3–5 specific quick wins for the next 30 days
What you experience: Delivered 30 days after launch. Included in every project — no extra charge.
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