Question 1

What is included in every project, regardless of tier?

Accepted Answer

Every project includes: Phase 0 business intelligence research (before we speak), a gap analysis and consultant report, TypeScript strict-mode development, Lighthouse 95+ targets, security headers, SEO metadata on every page, JSON-LD schema markup, a contact form with real email delivery, and a 30-day post-launch Search Console report.

Question 2

How is the price calculated?

Accepted Answer

We estimate the monthly search volume for your core services in your area, apply an industry-average conversion rate, and multiply by your average client value. The result is the annual revenue accessible through better digital presence. Our fee is priced as a fraction of that figure — so the ROI calculation is always part of the quote, not an afterthought.

Question 3

Why did you raise the Market Dominator price to $12,000+?

Accepted Answer

Because the scope warrants it. 15+ keyword-targeted pages, a full CMS build with training, booking integration, 4 months of post-launch SEO content, and a quarterly audit is a significant engagement. Pricing it at $7,000 undersold both the deliverables and the client's investment context. For a business doing $1M+ in revenue, the ROI calculation still produces a payback period well under 12 months.

Question 4

What does the Growth Engine tier include that Foundation doesn't?

Accepted Answer

Individual service pages (each targeting a specific keyword), full AEO and GEO implementation, Framer Motion animations, a blog or case study section, optional CMS integration, dynamic OG images, 2 revision rounds, and a 90-day ranking review in addition to the 30-day report.

Question 5

Do I need a retainer?

Accepted Answer

No. Every project is a one-time engagement with no lock-in. Retainers are for clients who want the site to compound — more content, more rankings, more data-driven improvements over time. They are entirely optional.

Question 6

Can I start with Foundation and upgrade later?

Accepted Answer

Yes. A Foundation site is built to the same standards as a Growth Engine site — TypeScript, Tailwind v4, Next.js App Router. Adding pages, a CMS, or more features later is straightforward because the foundation is solid.

Question 7

How many clients are you currently taking?

Accepted Answer

Maximum five active projects at any time. Check the contact page for current availability. If a slot is open, you can book a free audit call and we'll begin Phase 0 research before our first conversation.

Question 8

How is the organic content different from what a typical social media agency does?

Accepted Answer

Most agencies write generic content that could apply to any business in your industry. Our content is written from the same research that built your website — your competitor landscape, your keyword targets, your customer language. The result is content that ranks on Google Business Profile, resonates with your specific audience, and sounds like you rather than a marketing template.

Question 9

Do I need a website project first to get the content service?

Accepted Answer

For the best results, yes. The research we do in Phase 0 of a website project is what powers the content strategy. If you already have a website built by us, you can add content at any time. If you have an existing site built elsewhere, contact us — we can still do a content audit to get started.

Question 10

What is the difference between the Growth Stack and buying services separately?

Accepted Answer

The Growth Stack bundles a Growth Engine website with Content Engine ($1,197/mo) and Growth Retainer ($750/mo) at $1,697/mo — saving $250 per month vs. buying them individually at $1,947/mo. That is $3,000 back in your pocket over 12 months, plus the first 2 months of both monthly services free at signing ($3,894 in additional value). The services also work better together — the content is written from the same research used to build the website, so every channel reinforces the same keywords and customer language.

Question 11

Can I add AI automation to a bundle?

Accepted Answer

Yes. AI automation (chatbots, n8n workflows, CRM integration) is available as a standalone add-on to any bundle or web project. It is priced separately — from $1,500 setup plus $300/month — because the scope varies significantly by business. See the AI Automation page for full details or ask about it during your audit call.

Question 12

Why a 3-month minimum for content?

Accepted Answer

Organic content compounds. A single post does little. A consistent 3-month presence builds GBP ranking signals, establishes content patterns that the algorithm rewards, and gives us enough data to optimise. Clients who commit to 3 months see measurably different outcomes than those who stop after 6 weeks.

Feature	Foundation	Growth Engine	Market Dominator
Core Build
Custom design (not a template)
Pages built	5–6	8–12	15+
Mobile-first, Lighthouse 90+
TypeScript strict mode
Security headers configured
SEO & Discoverability
Meta tags, canonical, sitemap
JSON-LD schema markup
Individual service pages (keyword-targeted)
AEO (Answer Engine Optimisation)
GEO (Generative Engine Optimisation)
Dynamic OG images
Content & CMS
Blog or case study section
Optional CMS (Sanity / Keystatic)
Full CMS with client training
90-day SEO content support (4 posts)
Integrations
Contact form (real email delivery)
Google Business Profile audit
Framer Motion animations
Booking or enquiry integration
Post-Launch
30-day Search Console report
Revision rounds	1	2	3
90-day ranking review
Quarterly full site audit (year 1)
Priority access (direct line to Jalal)

What we build.
What it costs. What it returns.

One-time projects. No lock-in.

Web project comparison.

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Questions about cost and scope.

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What we build.What it costs. What it returns.