Question 1

What is included in every project, regardless of tier?

Accepted Answer

Every project includes: Phase 0 business intelligence research (before we speak), a gap analysis and consultant report, TypeScript strict-mode development, Lighthouse 95+ targets, security headers, SEO metadata on every page, JSON-LD schema markup, a contact form with real email delivery, and a 30-day post-launch Search Console report.

Question 2

How is the price calculated?

Accepted Answer

We estimate the monthly search volume for your core services in your area, apply an industry-average conversion rate, and multiply by your average client value. The result is the annual revenue accessible through better digital presence. Our fee is priced as a fraction of that figure — so the ROI calculation is always part of the quote, not an afterthought.

Question 3

Why did you raise the Market Dominator price to $12,000+?

Accepted Answer

Because the scope warrants it. 15+ keyword-targeted pages, a full CMS build with training, booking integration, 4 months of post-launch SEO content, and a quarterly audit is a significant engagement. Pricing it at $7,000 undersold both the deliverables and the client's investment context. For a business doing $1M+ in revenue, the ROI calculation still produces a payback period well under 12 months.

Question 4

What does the Growth Engine tier include that Foundation doesn't?

Accepted Answer

Individual service pages (each targeting a specific keyword), full AEO and GEO implementation, Framer Motion animations, a blog or case study section, optional CMS integration, dynamic OG images, 2 revision rounds, and a 90-day ranking review in addition to the 30-day report.

Question 5

Do I need a retainer?

Accepted Answer

No. Every project is a one-time engagement with no lock-in. Retainers are for clients who want the site to compound — more content, more rankings, more data-driven improvements over time. They are entirely optional.

Question 6

Can I start with Foundation and upgrade later?

Accepted Answer

Yes. A Foundation site is built to the same standards as a Growth Engine site — TypeScript, Tailwind v4, Next.js App Router. Adding pages, a CMS, or more features later is straightforward because the foundation is solid.

Question 7

How many clients are you currently taking?

Accepted Answer

Maximum five active projects at any time. Check the contact page for current availability. If a slot is open, you can book a free audit call and we'll begin Phase 0 research before our first conversation.

Feature	Foundation	Growth Engine	Market Dominator
Core Build
Custom design (not a template)
Pages built	5–6	8–12	15+
Mobile-first, Lighthouse 90+
TypeScript strict mode
Security headers configured
SEO & Discoverability
Meta tags, canonical, sitemap
JSON-LD schema markup
Individual service pages (keyword-targeted)
AEO (Answer Engine Optimisation)
GEO (Generative Engine Optimisation)
Dynamic OG images
Content & CMS
Blog or case study section
Optional CMS (Sanity / Keystatic)
Full CMS with client training
90-day SEO content support (4 posts)
Integrations
Contact form (real email delivery)
Google Business Profile audit
Framer Motion animations
Booking or enquiry integration
Post-Launch
30-day Search Console report
Revision rounds	1	2	3
90-day ranking review
Quarterly full site audit (year 1)
Priority access (direct line to Jalal)

What we build.
What it costs. What it returns.

One-time projects. No lock-in.

Feature comparison.

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What we build.What it costs. What it returns.